True Potential launched in 2007 to bring its vision of Hybrid Advice to the UK. Innovation is at the heart of what we do, and we believe that a combination of personal financial advice and market-leading technology is the best way to help people reach their financial goals.

Eighteen years on, True Potential has grown to become one of the largest and most respected private wealth management and fintech firms in the UK. With over 590,000 clients, £34 billion invested on the True Potential Platform and a decade of success, we are professionals in helping clients reach their goals.