Jo is the founder of Joyful Wealth and is on a mission to make financial planning more accessible in the UK by providing pick n mix services at an affordable price through a tiered subscription model.

A chartered financial planner, fellow of PFS and certified financial coach, she believes in separating out building your joyful financial plan with managing wealth and that you should only pay for what you need. Her support is rooted in wellbeing principles and she works closely with her clients' to build their financial confidence and is ready to add extra support when those big life events come along.