With his finance career starting in Malta and Barcelona, Alexander an interesting introduction to the world of financial advice. Despite loving his work as a Financial Adviser, he quickly realised he could only help so many people face-to-face, which is why he set up his social media channels in 2023 and began posting online content.

Although the main driver was to selflessly help thousands of others, which he succeeded with, many people came to him requesting additional help through regulated advice. He quickly realised the power of social media and marketing and has spent the last two years deep diving into these mediums to assist him in building his business.