Phil has worked in financial services for nearly 30 years. His career started at the coal face as an independent financial adviser before moving into marketing. He was head of marketing at a financial planning practice and Sense Network before setting up The Yardstick Agency in 2017.

When setting up The Yardstick Agency, Phil had three aims: to help more consumers connect with financial advisers and planners, to help advisers and planners market themselves more effectively, and to provide jobs in Nottingham.

The Yardstick Agency’s team of 48 people provides marketing strategy, websites, branding and design services, blogs, newsletters, and inbound marketing to its clients. It is now the highest-rated agency specialising in financial services and has recently also won the FT Adviser’s best business marketing and promotion service to advisers award.