Jo Pawson is Head of Protection at New Leaf Distribution and has more than 30 years’ experience in financial services. Passionate about helping advisers deliver better client outcomes, Jo works closely with New Leaf firms to improve protection conversations, increase engagement and demonstrate the value of ongoing advice.

Jo is known for bringing practical ideas, real-world examples and plenty of energy to the topic of protection. She is committed to making protection advice simpler, more engaging and more accessible for both advisers and clients