For more than 30 years, I've worked across advice, distribution, leadership and regulation within the protection market. During that time, one issue has remained stubbornly unchanged: the protection gap. Through The Protection Revolution, I challenge conventional thinking on protection, consumer behaviour, advice standards and market structure. Today, I contribute industry commentary, speak on the issues shaping the future of protection advice and challenge accepted thinking where it no longer serves consumers or the profession.

Areas of interest include:

• The Protection Gap
• Consumer Behaviour
• Advice Standards
• Consumer Duty
• Market Structure & Distribution
• Trust, Value & Consumer Outcomes